Due to a Diamond error, a bunch of websites are listing Farlaine the Goblin#1 as coming out July 17th - THIS IS NOT CORRECT.
The book hits comic shops across the country on SEPTEMBER 4th, 2013.
The July 17th listing was actually when retailers would be getting their free copies(because bribing retailers is apparently a cool approach).
Sorry for confusing the people who are looking forward to this comic:)
UPDATE NOTE: Apparently plenty of these stores idea of "review" is to just throw the book on the shelf and sell it. So there are potentially a few hundred early copies floating around:)