Saturday, September 26, 2015

Farlaine the Goblin ~ Book 4: The Twistlands is out now!

OK, it's been a weird week, but here's the deal - the distributor split the book between hitting stores on September 23rd or September 30th. So in some places Farlaine In The Twistlands is out and on stands. In other places it will be out this coming Wednesday.

Apologies to everyone who's as confused as I am:)

But, since it is already released in some places, that means we're going to start selling it through now! Just head over to Buy The Comic at the top of the page.

Farlaine the Goblin ~ Book 4: The Twistlands 
$5 - 56 pages - All Awesome!

Gorgeous alternate felt cover by Charles Paul Wilson III is also available! 

"The most amazing alternate cover ever made." - Everyone Who Touches It

Saturday, September 19, 2015

The Twistlands hits stores in 11 days! NYCC October 8-11!

The last two months has been full of all the 'other parts' of doing a self published comic while having a day job.

Getting the books printed, dealing with complications and tweaks to files, changing inks to get the blacks to look better, sending the book off to reviewers, trying to find new reviewers, and all of the marketing prep and misc stuff you need to do.

The New York Comic Con is also right around the corner and there'a s lot of prep work needed for that, so there's a fun overlap. It's expensive to go to NY, but you can make it back easily. I went 2 years ago when I only had Book 1 and 2 and came out ahead, which was good for NY being my 3rd ever show:)

I skipped last year, but figured the timing with Book 4 was too perfect not to come back. I got a nicer outside corner that should get a good amount of traffic. Got a nice new 7'x7' banner, new t-shirts, little backpacks, and there will be Books 1, 2, 3, 4, TPB, and the alternate cover 4 by Charles Paul Wilson iii. A lot more stuff to offset costs and introduce more people to the book!

And now that I finished ordering gear and getting things en route for the show, reviews and press are starting to roll in for Book 4: The Twistlands!

Here are the first 3. I'll post more in the Reviews & Press section as they appear!

Graphic Policy: "Farlaine The Goblin #4 is, in all honesty, and without any exaggeration, probably the best comic I’ve read all week."

The Pullbox: "This is a must have for readers of all ages!!!"

Positively Nerdy Podcast: Starting 3:40 in:

The book hits store shelves September 30th worldwide! If you can't find it at your local comic shop you'll be able to order it through!

I'm also going to be set up at the New York Comic Con this year in Small Press at Table 1341! Swing on by!

Oh, and on a final note, the physical books arrived yesterday. They came out AMAZING.

My cover was a bit darker, but it really pulls the eye into the inner drawing and helps set the mood.

Charles' cover was amazing. Off the charts amazing. I got a felt paper used on this that wasn't glossed over or anything, so it's all tough and starchy. Combined with the painting Charles did and the texture of the paper, this looks and feels like one of the coolest alternate covers ever. Very 90s. Anyone who ordered 3 copies of this book is gonna smile when they see and feel how cool this is.

Monday, June 29, 2015

Book 4: The Twistlands - Available for Pre-Order!!

OK! This is it!
Book 4: The Twistlands, is finally available for pre-order! 
This is when it matters the most, when the orders roll into the distributor!
If you like Farlaine the Goblin then please pre-order a copy or five! Give them away to random people if need be!!
You can pre-order it at your local comic shop or online at places like Midtown Comics, which has it discounted to $3.25/book, so with shipping only $3, you end up paying $6.25 delivered for a $5 book!

Farlaine the Goblin - Book 4: The Twistlands
Diamond Code: JUL151594
ISBN: 978-0-989-00584-5
Street Date: September 30th

Here's the regular cover art by myself, with gorgeous color added by the great Jean-Francois Beaulieu

And here is the very cool and amazing alternate cover, done by the great and powerful Charles Paul Wilson III! He'll be on a third of the covers, so you *should* be able to order 3 copies and get the CPW3 variant cover, but confirm it with the store/site - I can't control if they snag them because of how awesome it is!!

Thanks again to everyone who likes the books and orders it! 

Thank you!! I hope you enjoy it:)

Saturday, June 13, 2015

The Final Stretch of Book 4

Long story short, Book 4 has taken a while, but the end is in sight!

When I first started the series I drew for 9 months straight, treating it more than a full time job, living off unemployment and savings. I produced books 1-3 in that time and got in a rhythm. Then I ran out of money and had to get a job again.

Book 4 has taken 17 months.

A combination of reasons behind this, mostly not finding enough time to devote to the book. Some weeks I'd get less than a page done. Tough to finish a 50+ page book at that rate!

So it has taken a long time, but it is almost done, and the urgency is on since it'll appear in Previews by the end of this month!

I have 8 pages left to draw, and my goal is to be finished by the end of the 4th of July weekend. It will have been listed in Previews for almost 2 weeks at that point. I'll have a few weeks to polish it before it'll go to the printer in early August, hitting store shelves sometime in September.

Oh, and if I hadn't mentioned, it's got an alternate cover by Charles Paul Wilson III. It's gonna rock.

I have the Boston Comic Con coming up July 31- August 2, and will then be at a small press table at the New York Comic Con October 8-11.

Then I'll need to start writing #5!

Friday, May 22, 2015

The Joke That is Comixology

Yup, I found Comixology to be a complete and utter joke.

At least for self-publishers looking to it as a revenue source(excluding superstar SPs like Jeff Smith and Terry Moore).

Let me backtrack a little...

I held off on going digital for a long time. Farlaine the Goblin was meant to be held and seen large and flipped through. It was meant to be read in print.

Going digital provided one large draw - availability. No longer were there shipping costs or printing costs. You were never out of stock. People around the world could find and read the book easily.

But there is also the reality that as soon as you go digital your work will be stolen and spread. People will be able to get it for free. It is a guarantee. People will always be too lazy to scan the printed book, but if they can download a torrent of the PDF and repost it in 30 seconds? Of course people will do it.

So I gave the idea of going digital a lot of thought, and after two years, I finally decided to do it. The potential growth of my audience, both to digital readers and overseas, seemed a fair trade-off.

But the idea was still that you’d expect it to sell.

That you'd expect in exchange for worldwide piracy you'd sell a bunch of copies. You’re already discounting it dramatically($4.99) from the printed version($13), so you’d think the people who'd heard about it would give it a try. Even impulse buy it to read later.

Well, don’t look to Comixology for that.

My book first hit their site on January 28, 2015 via Comixology Submit.

Within 10 minutes of going live it was appearing on torrent sites.

Yes, that quickly.

A lot faster than I would have thought. I rolled my eyes at how little protection they offered, and their empty claim to "inhibit unauthorized distribution of your book".

But I still hoped that the piracy was a good sign. That it meant people were buying the book on the first day. Having no experience with Comixology and their sales numbers always unpublished, I had no idea how many copies were likely to sell in a day or month.

And this is where Comixology fell to utter-garbage.

Although my book went on sale in January, it was a complete blackout of information until mid-May. They tell you nothing. Silence. I could have sold ten copies that first day or a thousand and I wouldn't have known.

This made me a little suspect about the honor of the company. This is a website. Everything is stored and easily accessible in a database. There is no reason not to let publishers see how their sales are doing. To tie marketing strategies to results. Even a weekly or monthly number would be helpful, but honestly, there's no excuse not to have it live and instantaneous.

Yet they don’t. It’s a complete secret. You need to wait until May to find out how you did. Four months of silence.

And what makes this troubling is that there is no “digital inventory”. No way of knowing anything beyond what Comixology wants to tell me. For all I know maybe the book sold 50 copies on its first day and Comixology lost the data in a power failure. Or maybe they deflate sales numbers and play accounting games.

The point is, there's no visibility...and I think it's pretty clear why - they don't want you to know how weak the numbers are.

After four months of silence I finally heard from them last week. Before I opened the email I wrote down some numbers. What I was expecting and thought I’d be happy with.

I knew how many copies my books sold through Diamond. I knew how many I sold at a convention. I knew how many I sold on my website.
This was four months of sales, a $5 price tag, worldwide digital, wide-screen friendly, and posted on Comixology, the biggest digital comics publisher out there, owned by the mighty Amazon.

My breakdown:
< 25: Complete waste. Don't put anything else on there. You gave my book away for free. Butthusks.
25-50: Still a waste, but maybe post the other TPBs eventually. People read it at least.
50-100: Worth putting up single issues, starting with Book 4.
100-200: Pretty cool. Worth doing.
200+: Awesome! I love digital!

Want to guess how this turned out?

It sold 5 copies. 5.

I got a direct deposit of $11.85. Not even the retail of one physical book. Not even worth the time to put together the PDF and submission.

To say I’m disappointed is an understatement. This is a joke.

At this point the damage is done, so it'll stay up. We'll see how sales of the digital TPB goes after Book 4 appears in Previews. Maybe that will trigger some orders. But I doubt I'll be putting Book 4 up on Comixology anytime soon.

And I do need to leave a little bit of hope here - that there will be a longterm impact on growing the audience not measured in sales; that the free books were read and enjoyed. Maybe hundreds or thousands of times.

Or maybe 5.

Wednesday, January 28, 2015


Anyone who's chatted with me knows I wasn't a huge fan of putting Farlaine in the digital realm. There's something about paper that I find to be so much bigger and crisper and better to read.

But that's my opinion, and I realized I should really embrace anyone who wants to read Farlaine, no matter the format!

So in that vein, Farlaine the Goblin is finally on Comixology starting today!

If you like digital comics(or their cheaper prices), go buy yourself a copy of the first trade for a bargain basement price of $4.99

Sunday, November 16, 2014

Book 4 is inching closer...

OK, it's been ages since I posted and time somehow got away from me. Apologies!

During August and September I did the Boston and Baltimore Comic Cons, both very fun shows with tons of cool fans and guests! I tried and tried to get into the New York convention, but was shot down on the waiting list up until the day before. Just not well known enough to win a table. Oh well.

Farlaine is chugging along on Book 4 still. It's a longer book than any of the others and things are sadly slower working around the day job. I hope to be finished in early 2015, at which time I'll solicit it through Diamond - so probably April-June for a release date?

Sorry for the wait, but I'm trying to do the story right, around a job distracting me.

I also find I go through surges. I'll create 5 pages of layouts and prelims one weekend, and then ink through all of them in a week and a half, feeling full-time productive.

Then I'll fall out of the groove, things don't line up the same, and suddenly it's a month later and I've only gotten 2 pages done when i expected to have 6.

I'm not a machine. I can't just sit down and work for an hour and pick it up later. Sometimes I can, but not as a habit.

The point with all these excuses being to explain why Book 4 isn't out yet. I'm still working on it:)

I had hoped to solicit it in December for an April release but didn't have a cover done, which is needed, so I'm trucking along on the interiors while keeping ideas going for covers. Then hopefully one of these days I'll fit that in. Once the cover is done and colored I'll solicit the book.

On the positive side of things, this was one of the bigger humps. Books 4-5 were the unknowns...the ones that needed to be built out more...whereas Books 6-7 were mostly in place, the rough concepts already hashed out.

So one of the tough ones is almost done!

Monday, August 18, 2014


The first trade paperback of Farlaine the Goblin, Books 1-3 hits comic shop shelves in 2 weeks and just popped up for pre-order on Amazon for $10!

So if you're an Amazon Prime couch buyer you no longer have an excuse not to pick up the book!

Monday, August 11, 2014

Boston Comic Con 2014 Awesomeness

This past weekend was the Boston Comic Con, an amazing independent convention that's grown by leaps and bounds, year after year. It moved to the Seaport Convention Center in 2013 and has been even more awesome since! It's like 50% Artist Alley and full of amazing artists. It's insane!

Farlaine the Goblin was set up there this past weekend in D231, an amazing corner spot right on the food court. Great location, lots of traffic. Rumors circulated Saturday at 3PM that a line was still wrapping the building and people were being told if they left they couldn't come back in. Busy!

How busy? What kind of busy? Selling busy! People all over were selling out of books. Everyone was having their best show of the year, if not ever. It was kinda surreal.

My first show was Boston 2013. This was my fifth show and the first repeat.

The best show I've had yet was NY in 2013 when I sold 144 books over 4 days. I only had 2 of the 3 books in print, so numbers would certainly have been higher had The Racelands arrived on time.

I next hit C2E2 2014 and sold a solid 129 over 3 days, the first show with all 3 books. That was a pretty big show, 60,000+. Don't know what the attendance for Boston was just yet, but I imagine not that high.

In Boston I sold 123 over 3 days, with 54 being the first book, compared to 36 and 33 for books 2 and 3. This actually outsold books 1 and 2 over C2E2, but fell behind on book 3. Surprising and awesome!

So the points in all of this are really to illustrate that Boston has a pretty great convention these days, and more and more people are finding Farlaine and coming back:)

Thursday, July 17, 2014

"The real money is in trades..."

The one thing you often hear from lots of working comic artists is that they make their real money from the trade paperbacks, and that they couldn't survive living just off the income from a monthly floppy comic.

And I imagine for most of these guys that are successful and have a following and an audience, that's entirely true. Especially if they're with a publisher like Image or Dark Horse or IDW and are likely selling thousands of books at release and a steady pulse in the hundreds or thousands per month the rest of the year.

For me, I was on the fence about even doing a trade. It's a 7 book series. Do you really need to collect it in smaller chunks as well? It makes complete sense to me as 7 small books and then 1 collected version.

But no, a variety of people kept telling me that I should do a trade, people love trades, it's more exposure while waiting for the next book, etc, etc. So I finally caved. It was good to have more avenues to read the series. Get more people invested and interested.

The most interesting piece of releasing a trade is that Diamond views it differently. People can reorder trades and they can be available for reorder for as long as there are a certain threshold of orders. They can even be resolicited later when the next issues come out.

Much different from the one time hit of a monthly comic!

So anyways, I decided to do it.

Originally, I wanted to do a hard cover. Diamond encouraged a paperback. I decided to do both.

I spent months finding a new printer. My current one couldn't make larger books and I wanted this book to be two inches wider in each direction to really get the art bigger. Make it something different.

When I finally found a printer, I found out that printing what I wanted cost lots and lots of money.


So without sure-fire sales and a guarantee that those books would sell, it was a bit too crazy to print two versions right now, especially for only 3 books. For the complete story? Yes, totally makes sense! Store em in a garage for life. But a collection of just 3 books? Meh.

So I cut back. And back. And back.

What I ended up at was basically a larger size version of the original books, about an inch in each direction and 3 times as thick. It's got a much nicer binding this time around so it should last some wear and tear.

It's got all 3 books, The Tinklands, The Saltlands, and The Racelands, plus the early adventure The Tinderlands, as well as a couple of pages of the forthcoming Twistlands, and some pinups and other fun goodies.

I tried to price it fairly at $13, a discount from buying all 3 on their own. Diamond pays me 40% of that. $5.20/book. That's all I get of the $13.

To print the book costs between $2-4/book depending on quantity. For quantity to matter, you're probably up to $7-10k.

Originally I hoped it would sell well through Diamond, 400-500+ copies, in which case I could print 2500 books. That would cover the hopeful reorders in the months to come, plus books for conventions, stores, etc.

Sadly, orders came in far lower...around 200. Not spectacular. So the idea of printing 2500 books seems a bit daunting, with there being a fairly large chance of there being boxes of books littering every home I own for the rest of my life...

So I chopped it again to 1500 books.

It looks like they're going to cost me ~$3.75/book. Plus shipping. Which is about $0.50-75/book depending on destination.

So let's say a total of $4.25.

Profit of $0.95/book.

Woohoo! Sweet life!!

OK, and yes, one could argue that I'm selling the book too cheap. But the point is not to make a profit. The point is to find and build an audience.

I view now as the long tail when hopefully I can slowly find readers and spread, so that by the time books 6-7 come out, people will really be looking forward to them.

The trade is posted online in plenty of places that sell comics like and such, or could be found or ordered through your local comic shop! Once I have copies in hand I'll be selling them through as well!

I'll also be at the Boston Comic Con in early August and the Baltimore Comic Con in September. I should have copies of the trade by Baltimore.

Saturday, May 31, 2014

The inching along life of doing comics on the side...

As June approaches it seemed I was overdue for a quick posting!

First thing to mention is that the first trade paperback of Farlaine the Goblin is being solicited in Previews this month(June)!

You can ask your local comic book shop to order you a copy, or order it online through a place like Mid Town Comics:

It costs $13, runs more than 130-140 pages, and will collect Books 1-3 as well as the short story The Tinderlands(first time in print!)

For those who love big long strings of numbers, the ISBN is: 978-0-9890058-3-8

I highly encourage everyone to order vast quantities of this book and give them out to friends, family, the postman, random people on the streets, or even talking dolphins, should you know of any(you may need to flip the pages for them if they don't have opposable flippers).

So that's really the only exciting bit of 'news' to mention.

Otherwise things are progressing along slowly but surely on Book 4: The Twistlands. This issue is looking to be a bit longer than the others, currently in the 35-40+ page range. Here's a sneak peak of some of the new critters that appear - Twistcatchers!

Unfortunately, this also means it will take that much longer for it to reach the stands. The first 3 books I did without juggling a day job, but since comics don't really pay anything, I am now back to working with a commute and all that, fitting Farlaine in on nights and weekends. So I'm diligently producing pages, just not at the speed I'd prefer.

This does lead to an interesting question on releasing the books though - originally I had planned to complete books 4-5 and release them in subsequent months, but if I take that route it will likely mean an even longer delay before anyone sees any new content. So I might consider releasing them as they're completed, meaning 1 book every 8-12 months. But I'm not giddy about that prospect either.

So we'll see...for now, onward with Book 4!

Friday, April 18, 2014

C2E2 next week! Then Free Comic Book Day the following week!

An exciting couple of weeks! 
C2E2 is coming up NEXT WEEK, April 25-27, in Chicago!

Farlaine the Goblin will be set up in Artist Alley at table V-9.

I'll have copies of Books 1-3, stuffed Farlaines, and prints!

You can see it on a map here:

Then, the following week May 3rd is Free Comic Book Day! If you're in the Massachusetts area, swing by New England Comics who should have signed copies at all stores!

Wednesday, March 19, 2014

Quick howdy!

First off, this is about a month out from C2E2, the Comic Con in Chicago happening April 25-27.  I'll be there for the first time, set up in Artist's Alley. I'll have copies of all 3 books and some prints and stuffed Farlaines!

Second, Studio Farlaine is excited to announce that we're going to be taking part in Free Comic Book Day on May 3rd! New England Comics, great bastion of Massachusetts comic-dom, will be the exclusive chain to get your Free Comic Book Day Edition of Book 3: The Racelands!

There will be 200 copies signed and numbered books and spread amongst the stores. 30 of the books have little doodles in them.

Here's a quick shot of my current workstation. To put it's location in context - this is midway down the living room wall in a 1BR. If this were a normal tenant, a family would be sitting on the couch here.

Saturday, March 8, 2014

Book 4 - The Drawing Begins

And so I begin...

It's been a while since I drew an issue of Farlaine.

The last page of book 3 was drawn around August/September 2012. Since then I've drawn the covers and published the book, but no other sequential pages.

Now I'm trying to do it with a full time day job and a 2 hour commute.

To say it's slow would be fair.

But after a few months hammering on the script, I finally started drawing again a week or two ago. I'm up to about page 3. About.

It's interesting having to re-learn all the tricks and approaches I'd used back then and haven't touched since. I forgot how I worked towards the end, doing lots of sketches on other paper first to establish poses and compose shots. The first page of book 4 I wasn't happy with, but next page I like. So I wouldn't be surprised if it was a dozen pages before I'd gotten back to form and remember all the other things I'm forgetting.

I'm also jumping around trying different inks and paper to start off with. I had some frustrations last time with different kinds. I'd tried Strathmore pads and Blue Line sheets and even some random pieces I found buried away. None of them were great. All had issues. I am trying some of the Eon boards now, and will try single sheet strathmore at different plys. Maybe I'll find something I like.

Inkwise I ended up using Speedball towards the end of book 3 and generally liked it, although for me it dried out and didn't rejuvenate well at one point, so the last cover I did involved lots of nib cleaning. I just bought two new kinds to try, a Japanese sumi ink, and a bottle of Perle Noire. Maybe one will be cooler.

The fourth issue is looking to be a bit longer than the others, currently around 40. We'll see how it goes. Could shorten or lengthen as I go!

Here are a few of the early prelim pieces and sketches I'm using to build up a panel.

OK, now back to work...

Saturday, January 25, 2014

Back to the writing board...

Haven't posted anything on here in a while and figured I should:)

Book 3, The Racelands came out in December and since then I've been back to working on writing Book 4 and getting back in the groove after spending the last year dealing with the publishing side of the comic world.

For anyone who wasn't clear, this is not a monthly title released by a huge conglomerate:) It's a one man show by someone juggling a day job.

The first 3 books were written and drawn in 2012 and then released in 2013.

So now it's 2014 and I'm back in the saddle. Once I finish writing Book 4 I'll have to draw it, and then the same with Book 5.

My current plan is to release both books a month or two apart like I did with the first 3, and once those are out I'll then go back to Books 6-7. Sort of like releasing the series in 3 acts.

My current hope is to have Books 4-5 on shelves for the fall of 2014, but I'm more interested in putting together the best book I can and not just hitting an arbitrary deadline. So we'll see how things go:) For now the focus is on writing a good Book 4!

I'm also trying to plan a few convention appearances this year. The current plan is: 

C2E2 (Chicago)
- April 25-27, 2014
Boston Comic Con
- August 8-10, 2014
Baltimore Comic Con
- September 5-7, 2014

Both San Diego and New York you have to apply for, and realistically I'll be rejected by both, but I still applied anyway. So I'd say it's a slim chance at both of those, but if I get in I'm going:)

San Diego Comic Con (if accepted)
 - July 24-27, 2014

New York Comic Con (if accepted) 
- October 9-12, 2014

Saturday, December 7, 2013

Book 3: The Racelands Hit Stands! AND a CGC'd Book 1! (9.8)

First off - Book 3: The Racelands comes out THIS WEDNESDAY, December 11th, 2013! Find it at your Local Comic Shop or order it through the site by clicking Buy the Comic above!

The second bit of news was that I received a fun package from CGC, the group who grades comics. I met them at the NYCC and asked about getting a book slabbed and they offered to do 3 for free! I just had to pay for shipping back. I got them in the mail today and was thrilled to find them all graded 9.8! Very cool indeed.

I'm not generally a fan of CGC books and think it's sort of comical to seal up the book and never be able to read it. A part of me just wants to rip it open!! But for your own book, it's sort of like hanging your first dollar on the wall. It's a trophy. A badge. A deserving item to preserve. And maybe to give to your mom.

Thursday, November 21, 2013

Farlaine the Goblin Holiday Gift Set!

Just listed something new on the website...The Farlaine Holiday Gift Set!

Includes copies of Farlaine the Goblin #1, 2, 3 AND a hand-made crocheted stuffed Farlaine! The books can be inscribed or signed.

Only available until December 20th! Limited Supply!

Read more and order here: